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Tuesday, February 28 • 10:15am - 12:15pm
WORKSHOP B: How to Build Unique Communication Campaigns That Drive Participation: An Audience-Centric Approach to Engagement
Intactic

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As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. The audience-centric approach employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.

 

In this comprehensive and hands-on workshop, you will leave with tools to help you:

  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Preston Lewis, Founder & CEO

 Intactic

Speakers
avatar for Preston Lewis

Preston Lewis

CEO & Founder, Intactic


Tuesday February 28, 2017 10:15am - 12:15pm PST
Lexington Room, Lower Level, NY Marriott East Side 525 Lexington Ave, New York, NY 10017

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