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Tuesday, February 28 • 1:30pm - 3:30pm
WORKSHOP C: Unlock the Power of Your Organization's Story To Create an Authentic Employer Brand That Will Boost Your Talent Acquisition Efforts
Monaco Lange

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Through time, organizations have been built to serve the customer. And rightly so. No customers, no company. But this hyper-focus on the customer often means the employees behind the scenes are forgotten. The irony? Employees are a company's strongest brand ambassadors, and companies now more than ever need to keep them inspired and engaged.  

In this workshop, you will learn to transcend “brand fog”—vague and generic messaging—and unlock the power of your company's story, strengthen your employer brand, and effectively communicate your employer brand to current employees and candidates.


Learn the steps required and the tools needed to move your employees with a clear, concise, , and compelling employer brand story, including how to:


  • Understand the difference and overlap between company brand and employer brand
  • Translate the employer brand as a story, and the power within it
  • Define your unique story and how to build it from within
  • Present your story with new authenticity, clarity, and confidence
  • Align your story with the core values and vision of the organization
  • Hear inspirational examples of what other companies are doing and how they did it


Greg Monaco, Founding Partner

Monaco Lange -- The engagement consultancy™

avatar for Greg Monaco

Greg Monaco

Brand Consultant, Monaco Branding and Creative
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. As founder of The Engagement Consultancy™, Monaco Lange, Greg puts these skills into action by helping organizations... Read More →

Tuesday February 28, 2017 1:30pm - 3:30pm PST
Lexington Room, Lower Level, NY Marriott East Side 525 Lexington Ave, New York, NY 10017

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