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Wednesday, March 1 • 9:15am - 9:50am
Creating an Employee Value Proposition That Resonates With Employees, Aligns with the Employer Brand Message, and Delivers a Concrete ROI
TD Bank

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Investing in your people is always a good idea. Yet, employee experience can often be seen by many in the organization as being 'light and fluffy'. The ability to demonstrate a concrete return on investment gets leaders listening, and places a strategic focus on employee experience as a driver of business results.

This session will provide you with a framework through which you can articulate how investing time and resources to ensure the employee experience is right for employees, customers – and the bottom line, including:


  • Measuring the ROI of a well-articulated Employee Value Proposition
  • Ensuring the employee experience lives up to the EVP
  • Achieving sustainability through cross-functional partnerships
  • Using social media and other platforms that resonate with your internal audiences to disseminate the employer brand message

Lee Crawford, AVP - Employee Experience

TD Bank

avatar for Lee Crawford

Lee Crawford

AVP- Employee Experience, TD Bank
Lee is the Associate Vice President of Enterprise Employee Experience at TD, a top 10 bank in North America, where 85M employees globally are proud to serve ~25MM customers worldwide.   Lee is responsible for leading TDs Enterprise Employee Experience Team, a group dedicated to... Read More →

Wednesday March 1, 2017 9:15am - 9:50am PST
Astor Room, Lower Level, NY Marriott East Side 525 Lexington Ave, New York, NY 10017

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