Investing in your people is always a good idea. Yet, employee experience can often be seen by many in the organization as being 'light and fluffy'. The ability to demonstrate a concrete return on investment gets leaders listening, and places a strategic focus on employee experience as a driver of business results.
This session will provide you with a framework through which you can articulate how investing time and resources to ensure the employee experience is right for employees, customers – and the bottom line, including:
- Measuring the ROI of a well-articulated Employee Value Proposition
- Ensuring the employee experience lives up to the EVP
- Achieving sustainability through cross-functional partnerships
- Using social media and other platforms that resonate with your internal audiences to disseminate the employer brand message
Lee Crawford, AVP - Employee Experience
TD Bank
