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Wednesday, March 1 • 10:45am - 11:20am
Capturing Hearts and Minds: Branding and Communicating Your Culture Through An EVP and Why Millennials Love It

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We are at a inflection point for HR:  We need grow our role as strategic advisors into our next opportunity  as the voice and marketers of Culture.   Culture is no longer just a competitive advantage for companies; it is going to be expected (especially for millennials).  In order to transition culture from words on a wall, HR needs to be equipped as marketers - thinking of culture as something that connects with the imagination, minds, and hearts of potential and current employees.

Through the discussion of Millenials, culture, and leadership learn how technology is changing the way the workforce interacts with culture and brands and how your EVP will be the next generation of thinking, including how to:


  • Recognize why HR needs to lead with marketing
  • Create and use an EVP with specific tactics needed
  • Communicate your culture effectively through an EVP model
  • Create the business case for connecting your business strategy around culture
  • Equip millennial leaders with the information they need to to succeed and deliver value for your organization

Joshua Mitchell, Associate Director, HR Communications & Culture


avatar for Joshua Mitchell

Joshua Mitchell

Associate Director, HR Culture and Communications, Regeneron
Joshua has spent the last 12 years building a career around a passion of communication and culture. He has a fundamental belief that people come to work every day to find extraordinary meaning in ordinary moments. Helping people connect to culture and transmitting culture through... Read More →

Wednesday March 1, 2017 10:45am - 11:20am PST
Astor Room, Lower Level, NY Marriott East Side 525 Lexington Ave, New York, NY 10017

Attendees (1)