Employee Experience Summit

Ann Melinger, CEO

Brilliant Ink

In this comprehensive and hands-on workshop, you will leave with tools to help you:

• Apply the basics of the audience-centric communication planning methodology
• Integrate thinking models from change management, learning, and communications design
• Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
• Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
• Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

In this workshop, you will learn to transcend “brand fog”—vague and generic messaging—and unlock the power of your company's story, strengthen your employer brand, and effectively communicate your employer brand to current employees and candidates.

Learn the steps required and the tools needed to move your employees with a clear, concise, , and compelling employer brand story, including how to:

• Understand the difference and overlap between company brand and employer brand
• Translate the employer brand as a story, and the power within it
• Define your unique story and how to build it from within
• Present your story with new authenticity, clarity, and confidence
• Align your story with the core values and vision of the organization
• Hear inspirational examples of what other companies are doing and how they did it

Greg Monaco, Founding Partner

Monaco Lange -- The engagement consultancy™

Onboarding, particularly for leaders, is a crucible of leadership, a trigger for change. Done well, the chances of success for the leader, team, change initiative and the enterprise increase substantially. Done poorly, businesses flounder, change stagnates, teams disintegrate and leaders lose their jobs. If not addressed, ineffective executive onboarding leads to a cycle of attrition and broad decline.

During this session,  you will learn different strategies for successfully onboarding leaders, including how to:

• Prepare for possible reasons for failure during critical transitions such as leaders entering a new role, combining teams after an acquisition, and jumpstarting a stalled team during a transformation
• Implement a model for increasing success during the first 100 days of Executive Onboarding, Team Onboarding and Strategic Re-starts
• Facilitate discussion around tools and best practices in these types of critical leadership transitions
• Build internal support for onboarding efforts around critical business and leadership transitions

John Lawler, Managing Partner

Prime Genesis

Linda Hlavac, Partner

Prime Genesis

This session will provide you with a framework through which you can articulate how investing time and resources to ensure the employee experience is right for employees, customers – and the bottom line, including:

• Measuring the ROI of a well-articulated Employee Value Proposition
• Ensuring the employee experience lives up to the EVP
• Achieving sustainability through cross-functional partnerships
• Using social media and other platforms that resonate with your internal audiences to disseminate the employer brand message

Lee Crawford, AVP - Employee Experience

TD Bank

Hear how Amazon’s peculiar employee programs could work for your organization, including how to:

• Recruit high-quality candidates
• Reach your employee retention goals
• Keep employees engaged  
• Meet your performance metrics

Juan M. Garcia III, Global Leader for Career Advancement

Amazon

• Recognize why HR needs to lead with marketing
• Create and use an EVP with specific tactics needed
• Communicate your culture effectively through an EVP model
• Create the business case for connecting your business strategy around culture
• Equip millennial leaders with the information they need to to succeed and deliver value for your organization

 From onboarding to succession planning, learn how Rodan + Fields influences the C-Suite to take notice and get in the driver seat.  This session will provide you with practical strategies on how you can build talent development programs despite the size of your organization.

Discover the art of connecting with people in your company, and most importantly how to successfully gain buy-in from the C-Suite to propel employees to achieve more, including how to:

• Build comprehensive employee development programs that engage employees at all levels and support the needs of the organization
• Leverage resources both internally and externally to build programs that will deliver results
• How to prioritize employee development – making it relevant in a fast-paced environment with rapidly changing priorities

Theresa LoPiccolo, Talent Development Manager

Rodan + Fields

Inward Strategic Consulting

There's no one who can better tell your company's story than the people who love working for you. But how do you engage and activate them as loyal ambassadors who passionately share your culture and raise morale among your employees? Hear from Kim Jokisch, director of employment branding and communications at Red Hat, about how the company built their employer brand from the inside out. Discover how Red Hat amplified their unique culture both internally and externally, reinforcing their company’s values and mission, and cultivating a workforce that feels a shared responsibility for growing the company.

Following this discussion, you’ll gain an understanding on how to successfully:

• Create opportunities for people to share ideas, influence business decisions, and contribute to important conversations
• Inspire participation that increases morale and engagement
• Capture and share stories about your company's business and culture

The employee experience is defined as the sum of all experiences an employee has with his/her employer. Over the past many years businesses of all types have gone through change and HR & Communication professionals are being put in a position to transform their vision, approach and skills to meet the needs to today’s modern employees.

This panel will be comprised of a diverse set of experts managing the employee experience, from office design to recruiting to internal communications to training and development/learning and more. The discussion will address:

• How to craft a strategy to support the employee experience
• Where leadership buy in, budget and culture play a role
• Where alignment of all stakeholders plays a role
• Where data and insight plays a role
• Where creative plays a role
• Where measurement plays a role

Moderator:
Gregg Apirian, Managing Director, Vignette

1. ASSESS
Roll up our sleeves and get immersed in your culture and your people

2. PLAN
Let’s dream big – together – and prepare everything you need to put this vision into place

3. CREATE
Build and refine the elements that bring the dream to life

4. LAUNCH
It’s all systems go and time to start measuring our impact. High fives all around!

This session will provide you with insight on aligning personal and company values to drive connections and ultimately revenue. We will review simple and tangible methods to activate values and drive high energy engagements, including how to:

• Utilize new methods to get your company vision and values off of a poster and into action
• Determine your company EVP – Give your Communications team something to say
• Design, align, and assess you company culture

Siobhan O’Leary, VP Human Capital

Convene Conference Centers

This forward-thinking session will introduce you to NCR Corporation’s innovative concepts. You’ll gain an inside look at how their unique model of attracting and engaging today's top talent can be applied to your own organization, including how to:

• Identify who today’s Consumer-Workers are and why they matter 

• Develop effective candidate personas for your own organization 

• Differentiate with relevant, engaging employer brand propositions 

• Design SMAC-led experiences that start with your recruitment initiatives 

• Partner with marketing and CX experts  

At Southwest Airlines, the world-famous Culture and reputation for putting their People first allows them to recruit the best. We know they’re lucky to have inherited this Culture from the legendary founders, who entrusted Southwest to maintain what’s special about the LUV Airline. But you might be thinking, “Good for you! But what can I do within my existing culture?”  The answer might surprise you: Start with the people who don’t work for you. We’re talking about hiring the right people.  

Amidst the “war for talent,” learn how you can attract and retain the best by:

• Developing strong values
• Hiring tough to expectations
• Tying performance to expectations

Regis Courtemanche, Director of Learning & Talent Development

BuzzFeed