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Workshop [clear filter]
Tuesday, February 28

8:00am PST

WORKSHOP A: Surviving the Employee Experience Revolution: 5 Rules of Engagement in the New World of Work
Brilliant Ink
There’s a revolution underway in the world of employee engagement, fueled by a number of factors – an improved economic outlook, millenials demanding more meaningful work, and hyper-connectivity that has eroded the traditional boundaries between our jobs and our personal lives. In other words, it’s a wild new world of work – are you prepared to roll with the changes? In this entertaining and interactive session, you’ll learn the new rules of engagement that will help you and your organization not only survive the revolution, but thrive. 

Following this discussion, you’ll be able to:

•Apply the five rules of engagement that will help you build a culture and employee experience that attracts and retains the best of the best
•Use your company values to begin building a culture of authenticity and more effectively engage with your people
•Empower your managers to be more effective communicators
•Take advantage of the blurred lines created by social media to connect more effectively with your customers and prospective employees
•Implement ideas brainstormed with your peers during the session


Ann Melinger, CEO

Brilliant Ink

avatar for Ann Melinger

Ann Melinger

CEO, Brilliant Ink
I've spent the last 15+ years counseling organizations on improving employee engagement and business results. Employee engagement is my passion and I believe strongly in the role that communications plays in helping people feel good about the work they do every day. I believe my work... Read More →

Tuesday February 28, 2017 8:00am - 10:00am PST
Lexington Room, Lower Level, NY Marriott East Side 525 Lexington Ave, New York, NY 10017

10:15am PST

WORKSHOP B: How to Build Unique Communication Campaigns That Drive Participation: An Audience-Centric Approach to Engagement
As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. The audience-centric approach employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.


In this comprehensive and hands-on workshop, you will leave with tools to help you:

  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Preston Lewis, Founder & CEO


avatar for Preston Lewis

Preston Lewis

CEO & Founder, Intactic

Tuesday February 28, 2017 10:15am - 12:15pm PST
Lexington Room, Lower Level, NY Marriott East Side 525 Lexington Ave, New York, NY 10017

1:30pm PST

WORKSHOP C: Unlock the Power of Your Organization's Story To Create an Authentic Employer Brand That Will Boost Your Talent Acquisition Efforts
Monaco Lange
Through time, organizations have been built to serve the customer. And rightly so. No customers, no company. But this hyper-focus on the customer often means the employees behind the scenes are forgotten. The irony? Employees are a company's strongest brand ambassadors, and companies now more than ever need to keep them inspired and engaged.  

In this workshop, you will learn to transcend “brand fog”—vague and generic messaging—and unlock the power of your company's story, strengthen your employer brand, and effectively communicate your employer brand to current employees and candidates.


Learn the steps required and the tools needed to move your employees with a clear, concise, , and compelling employer brand story, including how to:


  • Understand the difference and overlap between company brand and employer brand
  • Translate the employer brand as a story, and the power within it
  • Define your unique story and how to build it from within
  • Present your story with new authenticity, clarity, and confidence
  • Align your story with the core values and vision of the organization
  • Hear inspirational examples of what other companies are doing and how they did it


Greg Monaco, Founding Partner

Monaco Lange -- The engagement consultancy™

avatar for Greg Monaco

Greg Monaco

Brand Consultant, Monaco Branding and Creative
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. As founder of The Engagement Consultancy™, Monaco Lange, Greg puts these skills into action by helping organizations... Read More →

Tuesday February 28, 2017 1:30pm - 3:30pm PST
Lexington Room, Lower Level, NY Marriott East Side 525 Lexington Ave, New York, NY 10017

3:40pm PST

Workshop D: Applying Onboarding Best Practices for Newly Promoted Leaders
Prime Genesis

Onboarding, particularly for leaders, is a crucible of leadership, a trigger for change. Done well, the chances of success for the leader, team, change initiative and the enterprise increase substantially. Done poorly, businesses flounder, change stagnates, teams disintegrate and leaders lose their jobs. If not addressed, ineffective executive onboarding leads to a cycle of attrition and broad decline.

During this session,  you will learn different strategies for successfully onboarding leaders, including how to:


  • Prepare for possible reasons for failure during critical transitions such as leaders entering a new role, combining teams after an acquisition, and jumpstarting a stalled team during a transformation
  • Implement a model for increasing success during the first 100 days of Executive Onboarding, Team Onboarding and Strategic Re-starts
  • Facilitate discussion around tools and best practices in these types of critical leadership transitions
  • Build internal support for onboarding efforts around critical business and leadership transitions


John Lawler, Managing Partner

Prime Genesis

Linda Hlavac, Partner

Prime Genesis

avatar for Linda Hlavac

Linda Hlavac

Partner, Prime Genesis
Linda’s 29 year business career spans various industries, regions of the world and cultures. Prior to launching her coaching and consulting career, her most recent corporate role was at Catalent Pharma Solutions, where she was recruited to the senior leadership team to create a... Read More →
avatar for John Lawler

John Lawler

Managing Partner, Prime Genesis
John Lawler is Managing Partner of PrimeGenesis, the world’s leading authority and provider of Executive Onboarding, Team Onboarding and Acceleration & Restart services. The firm helps leaders and teams accelerate their success through critical transitions – leaders in new roles... Read More →

Tuesday February 28, 2017 3:40pm - 5:40pm PST
Lexington Room, Lower Level, NY Marriott East Side 525 Lexington Ave, New York, NY 10017
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