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Allan Steinmetz

Inward Strategic Consulting

Allan has built an employee and partner brand engagement & communications consulting firm like no other. Inward Strategic Consulting utilizes proprietary processes to develop and execute engagement and communications programs that build exceptional internal cultures. With offices in Boston, Bentonville, AR, San Francisco and Orlando, Allan and his team help companies like Walmart, HP, Zurich Financial Insurance and McDonald’s align the behaviors and attitudes of their employees with their brand promises and values so they provide positive customer experiences.

Allan has over 30 years' experience in marketing strategy, branding, change management, advertising and communications. During that time he has worked for exceptional brands like Ford Motor Company, the US Postal Service, Ericsson, Pitney Bowes, HP, Campbell’s Soup, in addition to several high-tech companies, start-ups and professional services firms. In 2012, he was selected as one of the top 25 consultants in the US by Consulting Magazine.

Before establishing the firm 15 years ago, he was the Senior Vice President and Corporate Director of Marketing for Arthur D. Little (ADL), a premium management consulting firm, where his responsibilities included overseeing the firm's brand identity, business development, lead generation, advertising and communications. Prior to working at ADL, he was the Worldwide Director of Marketing and Communications for Andersen Consulting (now Accenture). And, prior to that, he was with Young and Rubicam for 10 years, serving as Senior Vice President and Director of Marketing in a variety of management and new business roles.

Allan was a member of the US Postal Service Marketing Advisory Board and formerly a board member of Bertucci Brick Oven Pizza. He is a frequent speaker on topics such as the advertising industry’s need for employee brand engagement and internal branding. He has been a featured speaker at the International Association of Business Communicator’s Annual Conference, the ANA School of Management, the American Marketing Association, the Conference Board’s Extending Your Employee Brand Conference and Advanced Learning International’s Internal Brand Conferences.